TPS SACCOS Grounds, Dar es Salaam June 2026 300+ Attendees
Tanzania Commercial Bank (TCB) partnered with TPS SACCOS to launch a new ATM card for its members, giving them the ability to withdraw cash from any Umoja Switch-connected ATM nationwide. Route Marketing Consultancy was engaged to deliver the official launch ceremony from the ground up.
The brief called for a fully built outdoor venue on TPS SACCOS grounds, a formal ceremony space befitting a bank and army-affiliated SACCOS audience, with Route Marketing responsible for fabrication, tent installation, and the full on-ground activation.
Route Marketing delivered the launch as a full turnkey build, from bare ground to finished ceremony.
Held in June 2026 on the grounds of TPS SACCOS, the official launch ceremony, "Hafla ya Uzinduzi Rasmi wa ATM Card ya TPS SACCOS", brought together TCB leadership, TPS SACCOS members, and army officials for the formal unveiling of the new ATM card. Over 300 guests filled the tented venue, seated across rows facing a branded stage carrying the campaign's core message: withdraw cash anywhere in the country through the Umoja Switch network.
Route Marketing built the entire outdoor venue from scratch for the occasion, a fully installed tent, a branded stage with TCB and TPS SACCOS backdrops, red carpet, and full guest seating, then ran the on-ground activation throughout the ceremony.
Route Marketing delivered a fully fabricated, turnkey venue for TCB and TPS SACCOS's ATM card launch, giving the ceremony a polished, professional setting from the tent and stage build through to on-the-day coordination.